Copyright ©2024


Boon Boona

Overview:

Boon Boona has the opportunity to connect with people beyond their loyal fanbase by creating a coffee product aside from their beans.

I created a sub brand of ready-to-drink cold coffee that reflects their mission while prompting new audiences to learn more about what makes their coffee special. Within the can design, people can learn how Boon Boona’s coffee is brewed, where the beans came from, and feel connected to an equitable cause that reaches beyond their locale.

Timeline:

6 Weeks

Roles:

Packaging, Branding

Tools: 

Illustrator, Photoshop





Final Can Layouts:







Moodboards





Concept Sketches