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Seattle Central Creative Academy Reels
Overview:
Creating Instagram Reels for marketing the Seattle Central Creative Academy's annual Portshowlio event involved capturing and highlighting the work of graduating students as they transition into professional designers and visual artists.We more than doubled the viewership of past reels on the account from putting a pointed effort on making each reel meaningful and different.
Metrics:
1,800 followers (@creative_academy)4735 views per reelSee the full rollout here
Timeline
8 WeeksRoles
Motion Designer, VideographerTools:
Premiere Pro, After EffectsCollaborators:
Kai Shafer, Tian Phan, Andrew Gomez IVHarry Cole, Arel Watson